What business and IT professionals are saying about IT is about the Strategy

Richard Skinner's book IT is about the Strategy puts into writing and action what many of us in the IT industry have thought and talked about for a long time. Richard's passion and guiding principles are a breath of fresh air. Making IT an "enabler" instead of a "barrier" is easier said than done, until you read the book!!

Angelo Mazzocco
Chief Information Officer
Progressive Medical, Inc

IT is about the Strategy is powerful. Richard Skinner's insights shift the conversation from technology problems to IT strategies for taking business to the next level. We give this book to our clients – they quickly see why their IT group is stuck and out of sync with their business goals. The leadership insight this book delivers is fundamental to a company's success.

Robert Dorsey
President
R.DORSEY+COMPANY

IT is about the Strategy is a very powerful book. Richard Skinner provides insight on how to take IT from a tactical function to the strategic aspect of organizations. I recommend this book to all professionals in leadership positions. It will change the way you think about IT.

John Hrusovsky
Chief Executive Officer
Ground Work group

Amazing things happen when you have an IT strategy aligning business and IT objectives. Our business has grasped the concept that IT is not about the technology. IT is about the Strategy. With the aid of Richard Skinner's book, Dedicated Technologies has developed a strategic approach that enables us to eliminate the erroneous thinking. Richard has worked in Information Technology for 40 years. He knows his stuff! If you don't have an IT strategy then you need one now. Get the book and get started. This simple reading will bring lots of rewards to your organization.

Patty Lickliter
General Manager
Dedicated Technologies, Inc.

Richard Skinner draws from his extensive practical experience to provide insight into the complex relationship between the business and Information Technology. IT is about the Strategy offers a unique perspective on the components of an effective IT strategy and why it must change as the organization grows and evolves. The emphasis on both business needs and the IT structure required to support them makes this a worthwhile read for anyone with leadership responsibilities in the organization.

Blair Fujii
Manager, Information Systems
Honda Trading America Corp.

Richard effectively highlights how an enterprise can cope with its growing pains by identifying and focusing on strategy driven, value-add activities that maximize IT spend. We at TraverseIT use Richard's framework to help supplement our own strategy of Core IT vs. Chore IT, marrying such value- add activities with value-add products and services, in a way that always focuses on strategically maximizing client revenue, while reducing expenses. The book is a "must read!"

Frank Guerino
Chairman & CEO
TraverseIT